AI Gave Everyone a Website. It Didn't Give Anyone a Soul.
OpenAI's first piece of hardware is a beautifully built $230 keyboard for managing AI coding agents. It sold out almost immediately — and we think that tells you far less about the product than it first appears. On 15 July, OpenAI shipped its first piece of hardware. Not the
Nearly four years. That's how long we've been designing, developing, and shipping digital products for clients who genuinely care about what they put out into the world. Fintech platforms. Logistics apps. Products that people actually use and remember. And in all that time, we never said
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